Reduce Car Accident Risk

3 Easy Ways to Reduce the Risk of a Car Crash

Spring is right around the corner, and the warmer weather often prompts people in Southeastern Wisconsin to hop in their cars for weekend road trips.

Unfortunately, too many of those trips will end up being memorable for the wrong reasons, due to accidents and other risks that drivers face each time they hit the road.

You can take control of your next trip, whether it’s heading up north or across town, by following these simple rules:

1.      Pay attention. Do you know how many drivers around the U.S. are using cell phones or other electronic devices right now – this very second? If you are reading this during the daytime, the answer is approximately 660,000, estimates the National Highway Traffic Safety Administration. Anything that distracts you increases your risk of a crash. Our #1 distraction – our mobile phones!  Here’s another reason to avoid distractions: If you’re completely alert, you have a better chance of steering clear of that distracted person.

2.      Stay sober. One bad decision can change lives forever, and driving under the influence is an extraordinarily bad decision. Nearly 15,000 people died in 2012 in crashes involving impaired drivers, according to the National Safety Council (NSC). So get a designated driver — or better yet, be a designated driver.

3.      Slow down. Crashes caused by excessive speed cause more than 10,000 deaths a year on average, the NSC estimates. Interestingly, you are most at risk on roads where the speed limit is 55 mph or below, probably because of speed disparities between speeders and non-speeders and the likelihood that drivers feel that they can multitask at lower speeds. Please remember, the posted speed limit isn’t always the best speed to travel. Depending on conditions (like today in Milwaukee), going slower might be the safest option.

Improving safety on the roads isn’t rocket science. A little common sense can make a big difference for you, your passengers, and your fellow drivers. So be alert and be safe out there on the roads in Oak Creek, Franklin, Greenfield, Milwaukee, or wherever you live.