Heading to Sturgis?

Motorcycle trips

Whether you’re taking your Harley and heading across country, or just hitting the Wisconsin back roads, we want you to be safe this summer. Here are a few top tips:

No one’s too old to wear a helmet

The bottom line, a motorcycle rider not wearing a helmet is 40% more likely to sustain a fatal head injury in a crash than a rider with a helmet.* Wear other protective gear as well: heavy leather or synthetic gloves, long pants and jacket, and over-the-ankle leather boots.

In a crash, the SUV wins

When cars and motorcycles collide, it’s usually because the driver of the car failed to see the cyclist. With more SUVs on the road, it’s even more critical to take extra steps to become more visible. Use your headlamps—both night and day—and wear yellow, red, or orange jackets to make yourself easy to see. Make a point of positioning yourself in your lane for visibility.

New Gear? Update your policy

Some companies (Safeco for instance) offer special coverage for custom parts and equipment—but you have to make sure each piece of equipment is listed on your policy and/or that you have receipts. Any time you buy new leathers or customize your bike, call the Insurance Center of Milwaukee at 414-744-6614 or email info@insurancecentermilwaukee.com before you head out on the highway.